Shifting Gears on the New Year: The Performance Car Show 2017

Autosport International Exhibition. National Exhibition Centre, Birmingham, UK. Sunday 11 January 2015. LaFerrari on the Pistonheads stand. World Copyright: Zak Mauger/LAT Photographic. ref: Digital Image _L0U4270
Autosport International Exhibition.
National Exhibition Centre, Birmingham, UK.
Sunday 11 January 2015.
LaFerrari on the Pistonheads stand.
World Copyright: Zak Mauger/LAT Photographic.
ref: Digital Image _L0U4270

What? The Performance Car Show

Where? NEC, Birmingham, B40 1NT

When? 12th – 15th January

How Much? Tickets start at £33 in advance for Adults, £21 for children. Family tickets are also available.

 

 

The roads might not be optimised for driving, but that doesn’t mean you can’t dream of sunnier climes and the long road trips to come this January. So how best to look to the future (and possibly get a perspective on changing your own wheels) than to head to The Performance Car Show, hosted at Birmingham’s NEC this January.

Hosted in association with Autocar and PistonHeads.com, you can be sure that The Performance Car Show will prove to be the perfect way to kick off the year for any excitable motoring enthusiast. Expect the automotive greats to be out in full force at the show, with the likes of Ferrari, Porsche and McLaren out to strut their stuff in the New Year. With some of the most recognisable and esteemed manufacturers in performance car history appearing at the event, you can be sure that the show will be the definitive article in getting to grips with the best performance cars of 2017.

The event is set to take place alongside the principle pre-season motorsport event, Autosport International (which you can read about overleaf). Combined, these two events make the NEC the go-to place for motoring aficionados this January. Gearheads can look forward to dedicated displays by Autocar Supercar and PistonHeads, as well as Car Clubs and Hand Built British Sports Cars. Also among the attractions at The Performance Car Show will be high octane precision driving displays, utilising the talents of drift teams and stunt drivers for adrenaline-inducing excitement. As if this weren’t enough, visitors can also get involved in wheel-to-wheel racing in the UK’s largest indoor race circuit and take part in high-speed action with Caterham driving experiences. The event will also host an “arrive-and-drive karting” attraction.

The 2016 Performance Car Show hosted a massive 87,800 visitors (a combination of 27,500 industry professionals and 60,300 members of the general public). The 2017 event looks set to be even bigger, potentially topping last year’s attendance with visitors flying from all over the globe to attend. In 2016 alone visitors from over 60 different countries visited the event. Much more than just window shoppers, 59% of all visitors made a purchase either at the show or shortly afterwards. This proves that The Performance Car Show is an event truly catering to the motoring enthusiast, offering not just great entertainment opportunities but also chances for networking and commercial interest.

The event runs from 9 am until 6 pm daily. The event caters to both traders and the general public, with two trader-only days and two public days. Attendees of The Performance Car Show will also be given access to Autosport International.

Rich Hobson

Editor-At-Large

Head writer @ In The City Magazine, obsessive music, film and events fanatic.

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